Fuel your individuality

Onboarding impact with baxterstorey.

Mindboost reimagine BaxterStorey’s onboarding experience to reflect new, vibrant brand identity

BaxterStorey are a catering and hospitality business working in many sectors across the UK, Ireland and Europe including fashion retail, education, sports and banking. In these venues, they create beautiful spaces, exciting menus and friendly teams so that their customers have amazing hospitality experiences.
Mindboost and BaxterStorey share the same ambition of creating the world’s best workplaces. They invest in their people, cultivating a vibrant environment where skills flourish, and aspirations find wings allowing their employees to be their best selves.
After going through a dramatic makeover, reinventing their brand and identity to mirror the huge growth and change they had undergone as an organisation, BaxterStorey needed their onboarding experience to reflect that.

the challenge

BaxterStorey is an exciting, unique place to work. It’s full of fantastic people and has a culture to match but the onboarding experience didn’t reflect that. It consisted of compliance training (and more compliance training!) as well as practical checklists and demonstrations. It tended to be site specific, practical and compliance-led rather than recognising the exciting journey new starters had embarked on.
BaxterStorey needed a new onboarding experience. One that introduced new starters warmly, and got them excited. One that reassured them they were in the right place with the right support. One that reflected their new, vibrant brand.

performance consultancy
performance consultancy
content creation
content creation

Onboarding impact with baxterstorey.

Mindboost help BaxterStorey with their ambition to set the standard for having the most inclusive culture in hospitality.

BaxterStorey are a catering and hospitality business working in many sectors across the UK, Ireland and Europe including fashion retail, education, sports and banking. In these venues, they create beautiful spaces, exciting menus and friendly teams so that their customers have amazing hospitality experiences.
Mindboost and BaxterStorey share the same ambition of creating the world’s best workplaces. They invest in their people, cultivating a vibrant environment where skills flourish, and aspirations find wings allowing their employees to be their best selves.
After going through a dramatic makeover, reinventing their brand and identity to mirror the huge growth and change they had undergone as an organisation, BaxterStorey needed their onboarding experience to reflect that.

performance consultancy
performance consultancy
content creation
content creation

the challenge

BaxterStorey is an exciting, unique place to work. It’s full of fantastic people and has a culture to match but the onboarding experience didn’t reflect that. It consisted of compliance training (and more compliance training!) as well as practical checklists and demonstrations. It tended to be site specific, practical and compliance-led rather than recognising the exciting journey new starters had embarked on.
BaxterStorey needed a new onboarding experience. One that introduced new starters warmly, and got them excited. One that reassured them they were in the right place with the right support. One that reflected their new, vibrant brand.

the solution

We used the Mindboost Magic to create a bespoke onboarding experience for BaxterStorey. The first of two modules introduces new starters to BaxterStorey and the second focusses on inspiring people to deliver great service. Both are beautifully designed and full of active and engaging content. Be that incredibly written emotive words, gorgeous graphics or using drone footage and interviews, all of this is to connect with the learner emotionally.

Outstanding by design

onboarding excellence

Magic

We travelled the length of the country from Edinburgh to Portsmouth, capturing the real stories and real emotions of the BaxterStorey teams. We wanted to shed light on what it means for them to be part of the organisation and more importantly – what it meant to BaxterStorey that they had chosen to flourish with them.

Beautiful

Of course the incredible graphics, highly talented drone pilot and fantastic forms of media help deliver the message. But it is the real stories and real people that make BaxterStorey such an incredible company. We wanted to create innovative and engaging ideas that enrich their employee experience and highlight BaxterStorey’s inclusivity, innovation and expertise.

Simple

The hero piece of the learning experience was a cutting-edge interactive walk-through video connecting their most iconic locations from Portsmouth to Edinburgh. We create innovative solutions to streamline and enrich employee onboarding and development using a combination of fast-paced and engaging media. Not only did this give new employees a vibrant and enjoyable induction to follow, but we also created a scalable and replicable model for future team members to benefit from.

the impact

Out with the old and in with the new. BaxterStorey now have a digital onboarding experience that reflects who they are and how they want their new starters to feel. New starters can walk away feeling that they’ve made a great decision in joining a warm, friendly team, that they are valued and they can bring their whole selves to work.

Zoe Yard, Learning & Development Manager at BaxterStorey also said “Mindboost come highly recommended and are exciting, innovative and original in their thought process. The planning process generated a lot more ideas than we’d expected and have from other partners and working with Mindboost. The team are really personable, always up for a laugh and really understand our business.”

“It feels like we’ve gone from Janet and John to being the cool hipsters of Learning & Development and it wouldn’t have been possible without Mindboost”.

“Wow, I just completed the new starter induction and it is fantastic! The branding has brought us to life and a smile on my face and I for one am feeling proud to be a part of the BaxterStorey team, so I hope this is how our new starters are going to feel as well. It was a long overdue refresh on the induction and feel we have nailed it in every aspect!”

“Within 48 hours BaxterStorey saw 1242 completions (24% of the BaxterStorey population), a record number of completions for a new module and within the first week, we saw 5904 completions (91% of the BaxterStorey population). Amazing.”

Get in touch to see how we can simplify, create and inspire an adaptable bespoke digital learning within your business.

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