BaxterStorey and Welcomme

Designing for adaptability in hospitality.

In hospitality, change is constant. Guest expectations evolve, teams shift, new technology emerges, and front-line staff are expected to stay calm, present, and emotionally engaged, no matter what’s happening behind the scenes. So how do you prepare people for that level of complexity and unpredictability? How do you introduce new ideas, change behaviour, and shape a workforce that is inclusive, adaptable, and forward-thinking?

Here’s what we’ve learned: more content is not the answer. It’s smarter, psychologically safe learning environments that help people adapt, evolve, and thrive.

Why hospitality needs a new approach

Hospitality is emotionally demanding. One moment it’s warm greetings and meaningful conversations and the next, it’s complaints and cancellations. And all of it happens in real time, face to face. The reality is: people can’t adapt effectively if their training only prepares them for tasks rather than emotional experiences. Most learning still centres on processes and checklists, ignoring the emotional and psychological load carried by hospitality teams. At Mindboost, we believe adaptability starts with designing learning that supports the whole person: emotionally, cognitively, and socially.

We design for adaptability by designing for emotion

Adaptability doesn’t come from simply knowing the rules. It comes from feeling safe to reflect, relate, and respond in the moment. At Mindboost, psychological safety is baked into every interaction. Instead of prescribing behaviour, we create space for exploration, autonomy, and reflection. The result? Learning that supports mindset shifts, not just knowledge transfer.

Adaptability in action: Bringing emotion to BaxterStorey’s inclusion journey

A recent partnership between Mindboost and BaxterStorey, one of the UK’s leading hospitality providers, brought this approach to life. Their mission is bold: to be recognised for having the most inclusive culture in hospitality. After launching introductory DE&I modules, they partnered with Mindboost to design a deeper, more emotionally resonant learning experience covering eight key inclusion topics, from religion and belief to gender identity.

Fuel your individuality

But this wasn’t about compliance. It was about cultural transformation. The challenge? Create learning that genuinely resonates with everyone, no matter where they are on their inclusion journey. We used real voices, stories, and imagery from within BaxterStorey to bring each topic to life. These emotionally rich narratives helped learners connect abstract concepts to personal experience. By evoking empathy, joy, and curiosity — rather than fear or guilt — we created a space where learners could reflect, grow, and take ownership of their behaviour.

Instead of being told what to think, people were invited to explore inclusion in a way that felt authentic. That emotional engagement is what makes the learning stick and what drives meaningful, adaptable cultural change.

Remember, we are all human beings

You can’t build adaptability with bullet points. And in a world full of change, pressure, and digital fatigue, people don’t need more content. They need experiences that meet them where they are. That’s what we do at Mindboost: we design learning with feeling. Learning that’s psychologically safe, emotionally intelligent, and built to last.

author avatar
Liz Smith Learning Experience Designer
• Creative-minded and solutions focused in terms of both visuals and treatments • Strong writing and editing skills, with proven ability to write for a variety of materials in a range of tones and styles • Analytical skills: ability to review large volumes of material, make decisions about priorities and treatments with proven attention to detail • Excellent communication skills, including: selling design treatments and explaining rationale of design decisions to clients; communicating requirements to internal teams and managing others