Harnessing the Mindboost Magic to empower everyone at one of the UK’s longest standing high street names through onboarding excellence.
Mamas & Papas are a beloved name in the UK childcare industry. Born in 1981 as a small family-run business in Huddersfield, providing valuable support and products for every parent and caregiver. Fast forward to today, Mams & Papas is a global business, an industry–leading brand with over 60 stores across the UK, selling across 30 countries worldwide, supported by a dedicated team of more than 1,000 colleagues. Mamas & Papas are known for their unwavering passion for parenting, they’re all about inspiring and supporting parents and their people to be the best that they can be.
the challenge
Mamas & Papas set out to create an onboarding experience that not only welcomed new colleagues but truly inspired them from day one. They wanted every colleague to feel they had joined the right place the moment their journey with the company began. This wasn’t just about educating colleagues on their roles—it was about immersing them in Mamas & Papas right from the start. The goal was to cultivate a genuine sense of belonging, a shared purpose, and the drive to bring out the best in each colleague. But there was more – Mamas & Papas also aimed to highlight their exceptional work environment and the numerous benefits of building a career with them.
The challenge was to make the onboarding experience feel authentic, rather than lecture-like or preachy. It was about creating a feeling of belonging and inspiring everyone to bring their best selves to work. As well as this empathetic approach to the training, the onboarding programme needed to support new colleagues in feeling truly connected to the company’s purpose. This was more than just onboarding—it was the start of a journey that would shape their future with Mamas & Papas.
the solution
The Mindboost experts wanted to create an onboarding module that celebrates all that is great about being part of Mamas and Papas. As well as highlighting the importance of inspiring and supporting parents and caregivers, we wanted to highlight what an inclusive, exciting and rewarding working environment it is to be a part of. Mindboost always aims to go beyond delivering a theoretical understanding, and to create a genuine sense of feeling, encouraging learners to “think it, be it, do it” – to reflect on their experience and how they can impact the memorable experiences of others.
The onboarding project offers 30 minutes of engaging, uplifting and inspiring content focused on four core topics Loving Life at Mamas & Papas, A Great Place to Be, A Great Place to Thrive, and Making an Impact. It is designed for both new colleagues and existing team members to reinforce the sense of pride in being part of Mamas & Papas. By understanding the company’s purpose every colleague can help shape “the course and the destination for Mamas & Papas in the future”. The intention was to create a sense of what success means and looks like for Mamas & Papas and give all colleagues a tangible sense of how they can support everyone in achieving it.
the impact
Mamas & Papas onboarding carefully curated by the learning experts at Mindboost generates real impact. The content was created to empower colleagues by allowing them to understand the company they are part of and believe in what they do and the difference they can make. It gives colleagues a insight into the future and a real sense of belonging through a shared purpose.
The content is in place to empower colleagues and ensure they feel connected, supported and cared for. Mindboost created the content for team member to be inspired to learn and grow with the company and share the same values as their peers as they work towards the common goal.
